Our History

Where visionary minds meet the hotel industry.

The history of the group starts in 1988, born from the shared vision of two madeiran entrepreneurs: António Nóbrega, entrepreneur in the food industry, and Hipólito Franco, who had a vast business experience in the furniture and decoration industry. Two visionaries that came together towards one goal: to create a unique hospitality experience in Madeira Island.

Blue geometric symbol with intersecting lines forming an abstract triangle and curve shape.

The first hotel was acquired in 1991, the Hotel Monumental Lido, situated in one of the most iconic tourist areas of Funchal. Seven years later, in 1998, the Hotel Oásis Atlantic, located by the sea in Caniço, was bought. Last but not least, in 2009, the top of the bay Hotel São João was acquired. At this stage, the brand Four Views was created whilst the 3 hotels became known as Four Views Monumental, Four Views Oásis and Four Views Baía.

Modern building with red accents, blue sky, and surrounding greenery.
History - The Views Hotels
Hotel with balconies overlooking a large pool and palm.
History - The Views Hotels
Tall beige hotel building with balconies on a hillside.
Modern hotel with a pool, set in a cityscape with hills in the background.

Thirteen years later, in 2022, with the need to adopt a new positioning, reinforce the identity of each hotel and modernise the group’s look, The Views Hotels brand was born – a brand of hotels with endless views of Madeira.

Logo for "The Views Hotels" with the tagline "Where Madeira meets your eyes."